Why Outdoor Media?

There is a new trend going on in the advertising industry. It is a spike in the spending to the tune of $5.8 billion dollars in 2004 alone. And this spike is located in outdoor media advertising.

This spike is largely due to the fact that Americans have more and more options to avoid T.V. and radio commercials. With the advent of Tivo and satellite radio, a consumer can virtually go without commercials.

So businesses now more than ever have to think of creative ways to get in front of the consumers. Enter outdoor media advertising, and mobile billboards in particular.

Not just Outdoor Media, but Mobile Media Advertising

With their ability to be at eye level, smack dab in front of the consumers while in traffic rather than a billboard you may or may not see as you drive by, mobile billboards are increasingly the way to go.

So instead of being limited to a stationary billboard or sign, mobile billboards have the distinct advantage of being able to go where the consumer goes. This guarantees that more viewers notice and read your advertising, something stationary billboards or regular print ads only hope for.

Compelling Statistics

A 2002 research study shows:

Mobile billboards are twice as effective in driving sales vs. static billboards.
94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.

-- SOURCE : Product Acceptance and Research, Inc.

The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising.

-- SOURCE : Capital Communication Group

A study conducted by the Transportation Advertising Council found that:

Messages on outdoor mobile billboards have a 97% recall rate
96% of respondents said mobile advertising is more effective than traditional outdoor advertising

-- SOURCE : Outdoor Advertising Magazine

Findings in a recent study on mobile advertising effectiveness concluded:

91% of target audience noticed text and graphics on vehicle advertising.
29% of those surveyed said they would buy products advertised on trucks.
96% of viewers say mobile billboards have more impact than static billboards.

-- SOURCE : American Trucking Association and 3M

Americans report spending an average of 15 hours a week in-car, either as driver or passenger.
Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media.
In-car audiences are a vital advertising consideration in all-sized U.S. media markets.
Outdoor and radio advertising are very complementary.

-- SOURCE : Arbitron Inc./Edison Media Research

A European research study reported:

Mobile billboards boost name recognition 15 times greater than any other form of advertising.

-- SOURCE : European Outdoor Advertising Assoc.